Our Strategy

PZ Cussons operates in Africa, Asia and Europe with its strategy built on four core principles.

Selected categories

We operate in selected categories where our brands have a strategic advantage and offer profitable growth opportunities. We succeed through understanding local consumer needs, being first to market and being unconstrained by big company bureaucracy. Faster and continuous innovation will ensure our brands occupy leading positions in these categories.

Selected geographies

We operate in specific geographies through our own infrastructure or in partnership. In these geographies we tailor our channel approach for each category.

Flexible supply chain

We operate an ever evolving supply chain designed to service our categories. We deliver innovative products to our customers from various sources, quickly and efficiently. Our supply chain significantly contributes to Group profitability.

CAN DO people

We work with people who share our unique CAN DO values. Our CAN DO culture is the unifying strength that binds together our diverse businesses around the world. We are responsible, demanding and have a sense of fun!