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SE Asia

Our South East Asia market presents a fantastic growth opportunity for the group.  Already established in Indonesia and Thailand with commercial centres, manufacturing hub and extensive distribution networks enabling us to extend our reach out to the Philippines, Myanmar and Vietnam.

Key Categories and Brands
• Personal Care - Cussons Baby, Cussons First Years, Imperial Leather, Carex
• Home Care - Morning Fresh

With a strong understanding of local  needs, we have been able to innovate brands that truly resonate with our consumers.  We have a 40% market share in the Indonesian babycare category.  Cussons Baby has been a favourite brand for mum and baby since the 1980’s.  More than just a brand, Cussons Baby has developed into a trusted voice for Indonesian mothers in baby care, engaging with them through online networks including our own Mum & Me social media site, attracting over a million followers.  Outside of the baby category we renovate global brands such as Imperial Leather, to suit local market trends.  Our manufacturing centres of excellence in both Thailand and Indonesia service our markets both within and outside of Asia. 

Head Office Locations

PT PZ Cussons Indonesia
Cyber Building 9th Floor
JL. Kuningan Barat No. 8
Jakarta - Selatan
Indonesia

PZ Cussons (Thailand) Ltd.
35 Moo 4
Tessamphan Road
Banchang, Muang
Pathumthani 12000
Thailand