African Categories and Brands

Home Care

The Home Care portfolio forms the backbone of the African business in an increasingly competitive market. Products include laundry and toilet soap and bulk and branded detergents.

Morning Fresh

Morning Fresh is an all-purpose cleaner in the dish wash and general kitchen cleaning markets

Zip

ZIP was re launched in March 2007 – as "ZIP For Perfect Whites" – a White Specialist detergent and the first with this distinctive proposition in the Nigerian market. It has a unique Opti-bleach system™ that makes white clothes whiter and brighter.

Electrical goods

This unit sells Haier Thermocool branded electrical goods manufactured with our Chinese partner Haier which include fridges, freezers, washing machines, televisions, DVD players, mobile phones and air conditioning units. The Group has capitalised on the strength of the Haier Thermocool brand by introducing a number of new products in the year.

Haier Thermocool

Haier Thermocool products are sold throughout Nigeria and the hard work and passion to develop the brand has resulted in a category leading white goods product.

Tec

Core products under this brand include power generators

Personal Care

This unit has a variety of strong trusted local brands which includes haircare and skincare products, medicated rubs and pharmaceutical products. Pan-regional development of these brands has brought benefits to the African region as a whole.

Premier

Premier is a trusted popular brand of toilet soap in West Africa. The brand has grown organically along with consumer needs to include a number of successful variants in both toilet and bath soap.

Venus

Venus is one of the first health and beauty brands to be relaunched and aligned as a regional African brand. Venus comprises a range of haircare, bodycare, facecare and toiletries products.

Super Robb

Super Robb is a good example of how a local leading health and beauty brand, Robb, has been developed to expand the mentholated rub category to suit local tastes and help deliver profitable growth for the Group.

Imperial Leather

Imperial Leather originates back to 1768 and has grown to become the iconic international soap brand it is today. In Nigeria, it is a family favourite for a luxurious and enjoyable washing experience andis sold as 25g guest soap, a 75g bar and a big family sized bar.

Food and nutrition

The food and nutrition unit, which manufactures milk and nutritional products with our joint venture partner Glanbia Plc has built on last year’s success. Work to extend the factory is well under way, while there have been exciting new products developed in the year.

Nunu

The Nunu brand product categories include Nigeria’s first non-chocolate flavoured milk drinks. This has seen the launch of new flavours including berry and banana.

Yo!

Yo! Was the first powdered yogurt drink in Nigeria. It is a pre-biotic flavored yogurt powder containing Inulin; a fibre which aids healthy digestion and strengthens body immunity.

Bliss

The Bliss brand was launched in June 2009 with Bliss 3 in 1 Tea and Coffee instant powders. The Bliss Brand Vision is to provide healthy indulgences that meet the highest standards of flavour and quality. A Ready to drink flavoured milk has also been launched in coffee and chocolate variants.

Supply chain and distribution

One of our key strengths in Africa is our extensive network of depots and factories in Nigeria. Placing distribution in its own unit has given the business focus and the continuous desire to improve its distribution network.