Asian Categories and Brands

Babycare

The region has a number of products falling within this category such as soaps, lotions, shampoos, talcum powder and rubs. These products are distributed under strong local brands, which are in category leading positions in their marketplaces, demonstrating the effectiveness of the Group’s strategy of developing leading local brands to suit the needs of local consumers. The babycare category has been expanded with the launch of the new Cussons First Years range.

Cussons Baby

Cussons Baby is a comprehensive range of products which gently care for and protect your baby. Cussons Baby has grown significantly to become Indonesia’s leading brand in the competitive babycare sector. The Baby Needs range evolved from a review, and subsequent expansion, of the market-leading Cussons Baby brand in Indonesia. The popular Baby Needs range includes baby utensils such as bottles, bowls, soothers and teats.

Home Care

This region has a diverse range of products within this category. Examples include detergents, manual dishwash products and automatic dishwash products. Strong brand renovation in the year has been driven by our inherent knowledge of the local markets in which we operate.

Our innovation in Australasia has seen the development of detergents which inject sunscreen into clothing and detergents that use less water than other products in the market.

Radiant

Radiant’s power packed granules have been developed and improved to include innovative variants that are more friendly on the environment and can decrease water consumption.

Morning Fresh

Morning Fresh is a popular global brand, which is marketed differently across our regions to suit local needs.

The Australian brand has evolved to include a variety of innovative dishwasher tablets, to supplement the existing liquid range.

In Asia, the Morning Fresh product has been adapted to suit local consumer needs. The dishwashing liquid refill pouch is a popular alternative to the conventional European packaging.

Personal Care

Products falling within this category include soaps, deodorants, bodywashes, talcum powders, gels, creams and colognes. The diverse product range, which includes a number of leading local brands such as Extreme, is distributed to the vast Asian market through our first class distribution networks in Indonesia, Thailand, the Middle East and Australia.

Imperial Leather

The global Imperial Leather brand, which is associated with personal wash products, has a high profile in Thailand through the sales of bar soap. The popularity of the brand has resulted in a diverse range of bar soaps with numerous variants and soaps.

Pure

Pure liquid soap is a mild and gentle soap which uses natural products to leave the skin clean and fresh.

Group sourcing centre

The world class manufacturing facility in Thailand has helped service the bar soap requirements of our UK and Australian markets.

The factory will continue to play an integral role in the Group’s future bar soap sourcing requirements going forward.