Everyday, good quality, affordable products
One of the Group’s core strategic principles is to develop leading brands which are particularly suited to local needs and tastes. The introduction of everyday, good quality, affordable products enhances the quality of the lives of consumers, particularly in developing countries.
The provision of soaps and cleaning products in countries such as Nigeria, Kenya, Ghana and Indonesia has significant benefits in terms of the hygiene and health of the local population. In addition, PZ Cussons is proud to provide a range of nutritional milk products in Africa, through its Nutricima joint venture with Glanbia plc. The first products were launched three years ago since when the product range has been significantly expanded. With a view to the World Health Organisation findings on the nutritional well being of most Nigerians, Nutricima continues to expand its offerings into affordable nutritional solutions, particularly in the area of body and immune development, helping to provide the essential daily nutritional requirement of the local population which is key to the fight against child and other mortality rates within the country.
