Everyday, good quality, affordable products
One of the Group’s four core strategic principles is to develop leading brands which are particularly suited to local needs and tastes. The introduction of ,everyday, good quality, affordable products has enhanced the quality of the lives of consumers, particularly in developing countries.
In particular, PZ Cussons is proud to provide a range of nutritional milk products in Africa, through its joint venture with Glanbia. The first products were launched two years ago since which time the product range has been significantly expanded.
In addition:
The Group provides on an ongoing basis personal and household products which offer value for money and are made widely available in all the territories in which we operate.
In 2007 the Group launched an affordable, good quality ‘Basics’ baby products range in Indonesia under the brand ‘Cussons Sahaja’.
The Group has introduced electrical goods customer care centres to provide aftersales service in Nigeria.
The Minerva Benecol range of products has been successfully introduced in Greece to actively reduce cholesterol.
Product safety
It is imperative to PZ Cussons that the products which we supply are safe. Human safety assessments for personal care products are conducted under the Cosmetic Products Directive. The Group also operates to strict internal rules relating to product safety, including the use of raw materials and labelling and packaging requirements.
Animal Testing
None of our products are tested on animals. We support the development and acceptance of alternative methods which reduce or replace the use of animals in product safety evaluation. We are in regular contact with our suppliers to ensure that our values on this subject are shared and, where feasible, they work to similar standards.
