African Categories and Brands
Soaps and detergents
The soaps and detergents portfolio forms the backbone of the African business in an increasingly competitive market. Products include laundry and toilet soap and bulk and branded detergents.
Premier
Premier is a trusted popular brand of toilet soap in West Africa. The brand has grown organically along with consumer needs to include a number of successful variants in both toilet and bath soap.
Elephant
Our detailed knowledge of the local African markets in which we operate has led to the expansion of the Elephant detergent brand to include the Elephant Gold and the Elephant Colour detergent products, to cater for the changing needs of the consumer.
Electrical goods
This unit sells Haier Thermocool branded electrical goods manufactured with our Chinese partner Haier which include fridges, freezers, washing machines, televisions, DVD players, mobile phones and air conditioning units. The Group has capitalised on the strength of the Haier Thermocool brand by introducing a number of new products in the year.
Haier Thermocool
Haier Thermocool products are sold throughout Nigeria and the hard work and passion to develop the brand has resulted in a category leading white goods product.
Health and beauty
This unit has a variety of strong trusted local brands which includes haircare and skincare products, medicated rubs and pharmaceutical products. Pan-regional development of these brands has brought benefits to the African region as a whole.
Venus
Venus is one of the first health and beauty brands to be relaunched and aligned as a regional African brand. Venus comprises a range of haircare, bodycare, facecare and toiletries products.
Super Robb
Super Robb is a good example of how a local leading health and beauty brand, Robb, has been developed to expand the mentholated rub category to suit local tastes and help deliver profitable growth for the Group.
Food and nutrition
The food and nutrition unit, which manufactures milk and nutritional products with our joint venture partner Glanbia Plc has built on last year’s success. Work to extend the factory is well under way, while there have been exciting new products developed in the year.
Nunu
The recently introduced Nunu brand product categories have already been reviewed and developed to include Nigeria’s first non-chocolate flavoured milk drinks. This has seen the launch of new flavours including berry and banana.
Powerfist
Our extensive nationwide depot network in Nigeria allowed for the quick distribution of our innovative energy drink, Powerfist.
The launch of the product was supported by a television advertising campaign with a popular Nigerian artist called D’banj.
Supply chain and distribution
One of our key strengths in Africa is our extensive network of depots and factories in Nigeria. Placing distribution in its own unit has given the business focus and the continuous desire to improve its distribution network.
