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We operate in a mixture of developed and emerging geographies. We have years of experience in these markets, operating where we believe we can harness our local knowledge and apply global know how and best practice. We find opportunities and innovate to create market-leading products delivered to our consumers through our fast and flexible supply chain.


Africa is one of our longest-established and most thriving markets. Diverse, growing and exciting, our brands lead in Home Care, Electrical Goods, Personal Care, and Food and Nutrition. Our brands include Imperial Leather, Carex, Cussons Baby, Zip, Premier, Robb, Nunu, Morning Fresh, Haier Thermocool, Elephant, and Yo!.


Our Asian business is an exciting balance of maturing and emerging markets with an excellent opportunity for growth.  We operate in Home Care, Food and Nutrition and Personal Care, including our leading baby care brand in Asia - Cussons Baby.

Europe and N.America

With our Greek food business, prestigious beauty division, in-house fragrance business and ofcourse our renowned portfolio of extraordinary Personal Care brands, our European business comprises an interesting mix of cateogories and markets with continued growth potential.