Imperial Leather celebrates the launch of a new campaign ‘A Right Royal Lather’ in partnership with brand ambassador Tom Read Wilson
The campaign marks a proud milestone for our much-loved British brand, honouring a rich heritage spanning nearly 100 years as we reintroduce the iconic crown logo, a symbol that has long stood for trust, quality and deep connection with generations of consumers.
At the heart of the campaign is a focus on our sensorial product benefits including rich, creamy lather and long-lasting luxurious fragrances that deliver nothing short of the royal treatment. The campaign features our range of indulgent shower products including Body Wash, Foamburst and the Ultimate Moisture collection.
We’ve partnered with our new brand ambassador and Foam Etiquette Expert Tom Read Wilson on the campaign to bring the Imperial Leather royal treatment to life through his signature wit and British charm. Throughout our new content series, Tom encourages consumers to elevate the everyday and transform their ordinary shower and bathing rituals into indulgent experiences fit for royalty.
“It is absolutely extraordinary how a scent can transport you, isn’t it? Imperial Leather has long held a special place in my heart. It instantly transports me back to my childhood bathroom, to those comforting, quietly luxurious moments that stay with you forever. There is a deep sense of nostalgia wrapped up in it. I am chuffed and honoured to be working with Imperial Leather, especially for something as charming the return of the crown to the logo to its rightful home.”
– Tom Read Wilson’s reflection of Imperial Leather
With the crown logo restored and the introduction of the Ultimate Moisture collection, Imperial Leather continues to honour its heritage while reinventing everyday rituals for modern consumers. Because everyone deserves the royal treatment every day, Imperial Leather invites you to indulge in a Right Royal Lather.
