Throughout our 135 year History, we have successfully adapted and evolved to the constantly changing consumer, market, and economic environments. We are an international consumer goods group with an established portfolio of trusted brands across a range of markets. We have an unrivalled heritage and entrepreneurial culture, robustly supported by our CANDO! values.
We have a new strategy that focuses our resources and investment on key categories and core brands across selected geographies in Europe & the Americas, Asia Pacific and Africa that offer the best potential for scale and can return the Group to sustainable, profitable growth. Founded on strong principles of sustainability, our strategy for growth emphasises Focus, Scale, Accelerate, the key features of which are as follows:
- Place the consumer at the centre of our innovation strategy
- Simplify the business and our channels
- Focus on our high margin brands in core categories and geographies:
- Beauty and Personal Care focus
- Home Care maintained in selected geographies to provide in market scale
- Continue to invest in our partnerships that offer disproportionate growth as the Nigerian economy recovers
- Divest non-core brands
- Selectively innovate to scale brands in existing markets
- Scale brands in high potential new markets
- Leverage distribution partnerships to scale in selected channels with the right consumers
- Add scale through digital commerce
- Beauty and Personal Care to drive the largest share of revenue and profit growth
- US and Asia Pacific to create biggest opportunity for revenue growth
- Increase UK and Australia profitability through premium innovation across Beauty and Personal Care
- Leverage our knowledge and expertise in Nigeria to rebuild selected categories and brands and through business partnerships
PZ Cussons is a remarkable company. We are fortunate to have talented and committed people, a wealth of cherished brands and enduring partnerships with loyal suppliers and customers. As we begin this next chapter in our story, we believe we have set solid foundations for a return to sustainable growth and long-term success.
Our Markets
We operate in a mixture of developed and emerging geographies.
We have years of experience in these markets, operating where we believe we can harness our local knowledge and apply global know how and best practice.
Our History
Explore PZ Cussons extraordinary history
Throughout our history, PZ Cussons has embraced change and the opportunities it brings.
