Our Brands

We have some of the world’s best-loved and most trusted brands, touching people’s lives from the USA to Europe, Africa to Asia-Pacific.

There are two parts to our brand portfolio: Must Win Brands and Portfolio Brands.

Our Must Win Brands have leading positions in our priority markets and are our focus for investment. Our Portfolio Brands each have a specifically defined supporting role to play within the portfolio.

We have a clear focus on our core categories of Hygiene, Baby and Beauty, each of which is attractive in terms of future growth and where we believe we have a right to win.

Our other notable category is Electricals, a successful local business in Nigeria with a clear strategic role in our overall portfolio.

Our Product Categories

Our core categories are Hygiene, Baby and Beauty, each of which is attractive in terms of future growth, and where we have a right to win.

Hygiene

Our leading brands like Carex, Morning Fresh and Premier provide care for millions of people every day.

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Baby

Our award winning baby products are recommended by medical communities, paediatricians and dermatologists.

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Beauty

Our innovative beauty products, including Sanctuary Spa and St.Tropez, add a little bit of the extraordinary to every squirt.

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Our brands are social

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