Celebrating the brand that changed tanning: 30 years and counting, with a limited edition collection.
This month marks 30 years of St.Tropez, a significant milestone in the brand’s history and an opportunity to celebrate three decades of the market-leading tanning brand.
Since 1996, St.Tropez has been one of the most globally recognised self-tanning brands, and has won over 200 awards globally with its most loved products including the Classic and Express Bronzing Mousses and Purity Face Mist.
To mark the occasion, St.Tropez has launched a new, limited edition collection with special anniversary branding of its three leading products.
For PZ Cussons, the anniversary provides a moment to celebrate the achievements of the brand, as well as the people, partnerships and progress that have shaped St.Tropez to date.
Inspired by the French Riviera
At the heart of the collection are St.Tropez’s most loved formulas, reimagined in limited edition packaging inspired by our Riviera heritage. The designs are a nod to our very first gift set, celebrating the packaging that started it all.
A curated edit of St.Tropez’s most loved icons celebrate three leading tanning technologies for the 3 decades of St.Tropez. These include our best selling Express Bronzing Mousse, Classic Bronzing Mousse and Purity Face Mist, with anniversary packaging only available for a short period this summer, in selected retailers globally.
The OG Glow
Since 1996, St.Tropez Classic Bronzing Mousse has defined a generation of glow, one of the most globally recognised self tan mousses. Powered by a tinted guide colour for foolproof application and even coverage. Delivers a streak-free, long-lasting tan with a natural finish and a smooth, even fade.
The Icon of Express Tanning
Since 2014, St.Tropez Express Bronzing Mousse has set the gold standard in express tanning, powered by express tanning technology and trusted worldwide. Fast developing actives allow you to customise your depth of colour. Delivers a buildable glow: one hour for light, two hours for medium, three hours for a deeper, darker bronze.
The Mist That Changed Everything
Since 2018, St.Tropez Purity Face Mist helped redefine facial tanning with a skincare-first approach. Infused with Hyaluronic Acid and antioxidant botanicals to hydrate while you tan. Our ultra fine mist technology ensures seamless, even application. This product delivers a lightweight, radiant glow with a natural finish. No rinse, no transfer.
What Consumers Are Saying
92% agreed St.Tropez Classic Bronzing Mousse gave them a perfect natural-looking tan**
92% agree St.Tropez Purity Face Mist gave them a radiant glow***
86% agree St.Tropez Express Bronzing Mousse gave them a natural-looking tan****
Classic Bronzing
Mousse
Express Bronzing
Mousse
Purity Face
Mist
**based on a home based consumer user trial with 101 panellists after their first use as part of a two week trial
***based on a home based consumer user trial with 64 panellists using for a two week period
****based on a home based consumer user trial with 151 panellists using for a two week period