St.Tropez has launched its refreshed website, offering a more visual, engaging and informative experience for self-tan consumers worldwide.
Designed with mobile users in mind, the website combines new brand imagery with improved navigation, product-specific FAQs, tanning tips, shade-selection support, before-and-after imagery and expert application advice.
The site has also been optimised to support discovery through traditional and AI-powered search, helping consumers access clear, reliable product information throughout their tanning journey. A new social content feature brings St.Tropez inspiration from TikTok and Instagram directly into the website experience.
Available in English and French Canadian, the refreshed platform creates a global destination designed to educate, excite and accelerate discovery.