Original Source activated our ‘Nature Hits Different’ campaign from February to drive cultural relevance and brand awareness as Springtime hits and more showers are taken in the UK.
Original Source is the Title Partner of HYROX London Olympia, and a comprehensive campaign has rolled out across digital and social media channels, in support of in-store activation.
Our new Men’s Workout Recovery range is available now and is an exciting addition to our current Original Source Range. We know that there are 26 million post-workout showers every week in the UK*, and our range has been designed to rejuvenate both body and mind** as part of your regime. There are three variants to choose from, all designed to work as hard as you do: Icy Cool, gives an instant cooling sensation to help muscles feel less sore after a workout; Sweat Detox delivers an instant fresh sensation, helping remove sweat and leaving you feeling deeply clean; and Warming Recharge, which includes warming aromatics providing a warming sensation in use***.
Our range is formulated with 100% natural fragrance and powered by MoodScentz™ technology, with scents crafted specifically to complement men’s post-workout routines. The range launched exclusively in Boots UK stores and online from 16 March and rolled out across Amazon and Ocado on 23 March.
Original Source x Hyrox London Olympia
To drive cultural relevance and reach of the brand, Original Source announced our title partnership of HYROX London Olympia, taking place in March 2026. HYROX is one of the fastest growing sports in the world, and Original Source shower gels hit different; whether you need a fresh start from our Core range, to get up and go when training, or if you are looking for a rejuvenating post workout recovery shower. This is the perfect high energy partnership. With opportunities to sample up to 30,000 bottles of Original Source, unlock ‘earned social currency’ with the engaged HYROX audience and maximise reach, we’re excited to see participants and spectators alike interact with Original Source and HYROX during this collab.
With big ambitions for Original Source these activations support this journey as we continue to supercharge the Nations shower’s.
*PZ Cussons Shower Needstates research 2025
**Original Source Workout Recovery products rejuvenate Body and Mind with Moodscentz™ a Guividan technology.
***Market Measures Original Source Workout Recovery Product Usage Test
Sweat Detox
Icy Cool
Warming Recharge
NEW Mens Workout Recovery Range
To mark the launch of Men’s Workout Recovery, Original Source hosted a PR event for the media and content creators. The event included an engaging Q&A panel, hosted by sports nutritionist Ben Coomber interviewing ultra-endurance athlete and triple Guinness World Record holder, Spencer Matthews. The Q&A explored the importance of recovery in sport and explained how the new range can play a role in the post workout routine.
