Feel the Force of Nature with Original Source
Original Source has launched a new creative platform and integrated TV campaign to celebrate the natural sensory hit that only Original Source can deliver.
Original Source has been on the market for over twenty years, with its original hero ‘mint’ shower gel still being the most popular and most talked-about fragrance – thanks to its tingling sensation! We have created a new brand platform, ‘Force of Nature’, that aims to remind the nation why Original Source offers them something a little bit different.
Every time you use Original Source, you’re hit by the intensity of its natural fragrance. To bring this sensory hit to life, a 30” hero TV ad has been developed, using real footage along with CGI to visualize the energizing power of the shower gel. The footage follows an explosion of mint leaves taking over a shower scene, before bursting out onto the street and enveloping the surrounding urban environment.
The visuals are accompanied by a specially composed drum and bass track by Soviet Science, with singer and MC Paigey Cakey providing the voice over, both work to add an extra kick of energy and portray the brands edgy and distinctive personality.
Are you ready to experience the force from the source?