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Our (new) Strategy

We have set out a clear strategy to return to sustainable, profitable revenue growth.

This will be achieved by the choices we have made in our new strategy: Building brands. For life. Today. For future generations.

Building brands – We build brands that our consumers trust and love.

For Life – We have a rich heritage dating back 130 years with products that touch and improve consumers’ lives.

Today – We act with a sense of urgency and have already made a fast start in our turnaround.

For future generations – We’re building a sustainable business for our employees, shareholders, the environment and the communities in which we live and work.

Where to play

We have a clear focus on the leading brands in our core categories of Hygiene, Baby and Beauty within our priority markets.

How to win

Adopting the PZ Cussons Growth Wheel enables us to build brands in a systematic and repeatable way. By ensuring our brands are delivering against each of the wheel’s four focus areas, we will achieve growth in household penetration, or trial rate, which will drive increased market share and, ultimately, profitable revenue growth.

Putting sustainability at the heart of everything we do

Sustainability has always been in our DNA; our new strategy reflects this and we are elevating sustainability further, making clear and bold commitments which can be measured over time.

Evolving our culture

We have reshaped our purpose and are reviewing our values, ensuring each person in the organisation is clear on their role and engaged in executing our new strategy.

Developing leaders at all levels

We are unleashing the talent within the organisation, developing leaders at all levels.

Building our capabilities

We are developing the skills and processes required for us to compete effectively.

Reducing complexity

We are dramatically simplifying our complex operations and ways of working.

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