Our Purpose & Ambition

In every corner of our business, we are enhancing everyday life, creating moments of delight. Our purpose defines our existence; it is why we come to work every day and is our promise to customers.  It informs the way we work, and influences how we do business. We deliver this through our amazing products, good for business activities, and fostering a culture where people can make their mark.

Our Ambition

To grow our business while staying true to our authentic family spirit.

Focusing on our consumers and local markets better than anyone else, so we can respond quickly.

Because we want to leave a legacy for the next generation that we can all be proud of.

Our Values

CANDO! stands for Courage, Accountability, Networking, Drive, Oneness. They are at the very heart of PZ Cussons, epitomizing our culture and what makes us unique.

To help us thrive as a business and in our individual roles, our CANDO! values are realised by demonstrating our behaviours.


We challenge convention, ourselves and each other. We have the strength, willingness and determination to initiate, make things happen and to carry them through.


We are all champions of our Company, take responsibility for achieving our objectives, and do what we say we shall do. We do what is right, not merely what is expected. We act with openness, integrity and trust, ask for help, admit to our mistakes and put things right.


We are one Company across all functions and geographies, working towards a common goal through co-operation and teamwork.


We are relentless in our pursuit of success and together we approach each day with the energy, passion and persistence to exceed expectations.


We are all PZ Cussons people and quiet achievers. We treat each other with respect regardless of status. We act professionally and together we celebrate our success with understated pride.

Our Behaviours

To help us thrive as a business and in our individual roles, our CANDO! values are realised by demonstrating our behaviours.

We call them the ABCs of how we behave; which at PZ Cussons is as important as what is delivered. Our behaviours dictate our ways of working and operating and are embedded in all of our people processes, from recruitment to succession, and from development planning to performance management.

Our Plan

Building on our competitive advantage, we will accelerate our growth by focusing on a few key categories, brands, and geographies, further simplifying our business, and scaling the ideas with the best potential in order to accelerate our growth.

Our streamlined Group will focus on Beauty and Personal Care brands in our key existing geographies and high potential new geographies where we have the strongest right to win over our competitors. In Nigeria, we will streamline our operations, control our costs, focus on a few core brands in Personal Care and Home Care, and continue to invest in our partnerships with Haier and Wilmar as these initiatives have the potential for disproportionate growth as the economy recovers.



We operate in a mixture of developed and emerging geographies

We have years of experience in these markets, operating where we believe we can harness our local knowledge and apply global know how and best practice. We find opportunities and innovate to create market-leading products delivered to our consumers through our fast and flexible supply chain.

Our leadership team

Meet our team of Executive and Non-Executive Directors

Passionate experts, yet always keen to learn, discover and innovate. They lead by inspiring example.