Childs Farm Capital Market Event
Childs Farm set to triple revenue over the next five years, leveraging PZ Cussons’ brand building capabilities.
The business became a certified B Corporation in July 2022, the first children’s personal care brand in the UK to achieve this.
Sarah Pollard, PZ Cussons Chief Financial Officer, said:
“We are really proud of the continued development of Childs Farm under our ownership and excited about the growth we see ahead for this unique business. As we look ahead, we see opportunities to accelerate Childs Farm’s progress and strengthen its leadership position, to enter new international markets and to continue to launch innovative new product ranges.
“As a brand, Childs Farm is highly complementary to our strategic focus on the Baby category, an attractive and growing market, and worth £3.5bn in retail sales across our priority markets alone. Our success today in growing Childs Farm reflects our winning formula for brand building, a key part of our wider strategy as we continue to transform the business.”