We are building portfolios of locally‑loved brands across our core categories of Personal, Home and Baby Care, to deliver mid‑single‑digit revenue growth and double‑digit total shareholder returns.
There are three drivers of our sustainable competitive advantage in each of our four lead markets
Our brands have significant and cultural relevance in their home market with New Product Development based upon local insights. Our brands can expand to new markets, but they do not have to.
Our locally-loved brand building strategy
Brilliant brands and business fundamentals
Our brands are locally-born and locally-led, with in‑market management teams accountable for performance, execution and results. This local ownership ensures clear decision‑making and develops brands that are deeply relevant to consumers in each market.
Brilliant Product Marketing and Innovation
Our product marketing and innovation are driven by local insight, with new product development and claims tailored to the specific needs, preferences and tastes of consumers in each market. By grounding innovation in local relevance and consumer understanding, we ensure faster adoption, stronger differentiation and more effective brand communication.
Brilliant audience-first content
We create audience‑first content by translating deep local insights into relevant, engaging and effective communications across channels. By understanding what matters most to consumers in each market – from cultural context to behaviours and media preferences – we ensure our content is meaningful and distinctive.
Brilliant shopping execution
Our local proximity to retailers enables faster, more effective execution at the point of sale. With teams embedded in each of our lead markets and close to customers, we are able to respond quickly to local shopper trends, optimise availability and deliver stronger in‑store and online execution.
