Building brands

Wherever they live, consumers respond well to innovation. Whether shopping in a developed market grocer or in an emerging market traditional stall – they have an appetite for new ideas and stand-out products. We therefore maintain high levels of consumer interest with selected innovation focused on delivering to a consumer need that enhances everyday life and creates moments of delight. Tailoring our offerings to specific geographies also means we are able to directly address local needs and tastes.

Our relatively small geographic footprint gives us a deeper understanding of our regional and local markets than our competitors. This enables us to forge close ties with digital commerce partners, retailers, and active distributors – and helps secure their ongoing loyalty to PZ Cussons brands.

Early recognition of trends, our external partnerships to develop innovation, and our smaller size means we can bring products to market faster than our competitors. We also identify opportunities that larger competitors would not necessarily spot – and exploit those market niches that they decide against.

Personal Care & Beauty

We want to help our customers look and feel great with a key focus on their health and wellbeing. From well-known international family brands like Imperial Leather, Cussons Baby, Original Source, Carex, St.Tropez and Sanctuary Spa, through to local brands for specific markets – we develop innovative products adding a little bit of the extraordinary to every squirt, bubble, sparkle and fizz.

Home Care

We help you keep your home looking beautiful, fresh and clean. We’ve been helping families keep their homes sparkling, fresh and hygienic for many years with our market leading range of homecare products. These include Zip, Radiant and Morning Fresh. We deliver innovative solutions in home detergents including dishwash and laundry. We also take on board the diverse range of circumstances and challenges that home cleaning can present across both the developed and emerging markets.

Food & Nutrition

Our Food & Nutrition category is a diverse and ever-growing area of our business. Not only do we pride ourselves on developing great tasting and nutritious foods, but we aim to make a real difference to communities and families with our food products from production to consumption.


Trusted brand for 40 years Haier Thermocool, combines cutting edge technology and innovation to address everyday household challenges. As well as maintaining number one market position in refrigerators and freezers, Haier Thermocool has now taken market leadership in washing machines.

Our brands on social media